Hits
The number of times a server
is accessed. "Hits" have little meaning to most advertisers, since
each page, graphic and/or page element could count as a "hit."
Advertising decisions should be based on appearances.
Appearances
The number of times a
visitor sees an advertisement on a web page. Ad prices at the Community
InterNetwork are based on appearances.
Click-through's
The number of times a
visitor clicks on an ad banner or button graphic, hyperlinking the visitor to
the advertiser's Web site.
Clicks-per-Impression
A ratio that indicates the
success of an advertisement by dividing click-through's by total appearances.
This ratio can be vary widely depending on the quality and content of the ad. A
"good" click-through ratio is generally believed to be in the range of
one click-through for every 30 - 40 ad impressions.
Community InterNetwork
traffic stats have been climbing steadily with the highest trafficked page on
the site currently being the Submission form pages. The Community InterNetwork
homepage receives about 5,000 appearances/month. Other pages on Community
InterNetwork receive varying traffic and are available for ad placement at a
flat monthly fee to be determined between Community InterNetwork and the
advertiser.
Close to 30% of Community
InterNetwork's traffic is from commercial domains with another 30% coming from
casual web surfers. The origins of the remaining 40% is spread across the Web
spectrum. Even a quick look at Community InterNetwork's submission categories
indicates that the bulk of submissions received fall into either the Business
categories or the Personal category.
In order to maintain some
consistency between advertisements and ensure server speed does not deteriorate,
the following guidelines have been established for advertising graphics at the
Community InterNetwork:
Image
File Format: GIF
format only, preferably interlaced.
Banner
Dimensions: Maximum
size of 468 pixels wide by 60 pixels tall.
Homepage
Banner Dimensions: 468
pixels wide by 60 pixels tall.
Image
Colors: Up to 256
colors.
Image File
Size: 12K maximum
size.
Animated
GIF's: Allowed, but
should be optimized to reduce file size.
Ad graphics will be placed upon receipt of payment.
Advertisers will be invoiced by email and hard copy provided by regular mail
only upon request. Payment by cheque
or postal order are acceptable.
If you have questions
regarding the advertising information presented above or require additional
details, please send your inquiries by email to: ads@community-net.co.uk,or Telephone (01332)
672641.
