East Midlands regional licence 2 - the winner and the losers....

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THE WINNERS: Saga 106.6FM: Company: Saga plc. Target audience:Over 50s - Saga already hold the West Midlands' 2nd regional licence which commenced in October 2001 and provide PRIMETIME on the SKY DIGITAL platform and DAB Multiplexes.  For more information on the bid, visit www.saga.co.uk/radio. The company believes the majority of commercial radio operators are failing to provide for the tastes and interests of older listeners.  News and shows covering items of relevant interest to older listeners, (health, fitness, leisure and consumer) will be mixed with music from six decades.

THE LOSERS:

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